Dickie Bush 🚢
4d ago
Ahoy! Welcome to my Social Blog - the hub for all of my published digital writing.
Here’s the exact email cadence we use for Typeshare:
We have a 5-day onboarding sequence for all new free users. The goal of this is to show them around the product & soft CTA for them to upgrade to paid.
After the initial 5-day email course, if someone has not upgraded, we then have a 3-day “FOMO” sequence where we have a harder pitch to upgrade with more social proof, price anchoring, and feature-benefit breakdowns
After either onboarding concludes, we then drip them into a 2x/week newsletter that roughly sorts into:
• New feature announcements
• Social proof showing members seeing success with the product
I talk more about this in my weekly update:
https://x.com/dickiebush/status/2116841037842780600