Let’s paint a picture.

There you are, considering dumping a serious amount of your hard earned cash on this a-ha moment idea that you have. Next step is to hire some programmers. And in a few months you’ll have a proper windfall.

This is what majority of people do, and you know how masses succeed in entrepreneurship. Not great.

Let’s repaint.

Say our idea is caters to car dealerships. Where can you find their info (e.g. their phone number)? And not just one dealership, no no. Hundreds, or even thousands.

Think Google Maps/my business, specialized marketplace sites such as autotrader.com, carmax, edmunds.

Step 1

Now that we have a working list of contacts, let’s dial.

Start of with a notion that not all businesses in the same niche are the same. So what might work for one might not work with the other. This is where you drill down your idea and for whom it is.

Use first few calls, just to get into the groove of things, have low expectations.

Step 2

Find your stride, so prospects are engaging you in conversation.

This is the core of the process. You propose your solution, prospects verify that indeed it solves their nightmares. You can fish for price points or other features.

It’s always better to have more interested prospects, then just a handful.

Step 3

With all this info, now you have ample to begin with.

Maybe talking with prospects solidified your idea. Maybe you change a feature or two. Maybe a pivot as well (yes yes, this is where the Ross hauling a couch on staircase, GIF comes in).

But now you truly have something in your hand, compared to just a-ha idea.

Happy dialing.