Imagine spending months or even years building your B2B/SaaS product, only to find out that no one wants it. This is a common nightmare for many first-time founders. They invest time, money, and effort into building their dream product, hoping customers will come. But often, they end up with a product that doesn’t meet market needs, a vague understanding of their target audience, and uncertainty about pricing.

What if there was a way to avoid these pitfalls? What if you could know exactly what your customers want, have a clear list of features to build, and a waiting list of eager customers ready to buy on launch day? Pre-selling is the answer. By engaging with potential customers before your product is ready, you can validate your ideas, refine your features, and set the right price, ensuring a successful launch.

Benefits of Pre-Selling Your B2B App/SaaS

If you’re thinking about building a B2B App or SaaS, consider pre-selling. Here are some benefits:
1. Build Your Sales Funnel — start selling even before you launch. Get potential customers interested early
2. Find Your Ideal Customer Profile (ICP) — use trial and error to see who is interested. This helps you define your target audience better
3. Have a Waiting List — create excitement. Have customers ready to buy on launch day
4. Create a Clear Feature List — know what features your customers want. Build what they need, not what you think they need
5. Set the Right Price — understand different price points. It’s different selling one subscription versus a thousand to the same company
6. Gather Future Feature Ideas — get feedback from early customers. Know what features to add next

Three Main Points — what Exactly Are You Building?

1. Build what the market needs, not what you think it needs
2. Know your first customer. Who are you selling to?
3. Set a price that makes sense. This helps with break-even analysis

Common Mistakes First-Time Founders Make

1. “I Know What I’m Building, They Will Come” — don’t assume customers will come just because you build it
2. Building for Too Long — don’t spend too much time building the wrong thing. Keep it simple (KISS)
3. Being Afraid to Launch — don’t wait too long. Launch early to get feedback

Best “nugget of wisdom”: listen to your customers early and often. Start talking to potential customers as soon as possible. Their feedback is gold. It will guide you to build the right product.

What was your experience building that first App?