I investigated McDonald's AI chatbots thoroughly, and here are 3 reasons why they’re a game-changer for customers.
Use Case #1 Employee Support Chatbot "Ask Pickles"
Here's how employees can ask help from Ask Pickles:
How to clean specific equipment
Troubleshooting equipment issues
Finding information about new menu items
Use Case #2 Recruitment Chatbot
Here's what it can do:
Automate initial screening
Provide instant feedback
Schedule interviews
Use Case #3 Customer Service/Ordering Chatbot
This chatbot operates on messaging platforms and allows customers to:
Browse the menu
Place orders
Access exclusive coupons/promotions
Sign up for the email list
Locate stores
Get FAQ assistance
McDonald's AI chatbot initiatives demonstrate the transformative power of AI across employee support, recruitment, and customer service, setting a new standard for the fast-food industry.
These successes should challenge other businesses to embrace AI and revolutionize their own operations, from internal processes to customer interactions, or risk falling behind in the future of business.