Content marketing is like football.
Everyone has an opinion.
This has its upsides—rigorous debates and diverse perspectives. But it also has its downsides.
A lot of bad content marketing advice makes its way around. Such as:
"Mark internal links as 'nofollow'"
Or "buy old domains, and 301 redirect them"
Now and then, some of these opinions are called out for what they are — misleading. But as Lily Ugbaja puts it, "be careful where you get SEO tips and content marketing advice from."
Here are some great content marketing blogs for great advice:
Superpath
Jimmy Daly's Superpath blog is chock full of insights.
It's got AMAs with experienced industry leaders. Plus, deep dives into content strategy, workflows, and career advice.
Grow & Convert
The Grow & Convert blog is practical and straight to the point.
Benji Hyam and Devesh Khanal created the blog to share all they know about content strategy, promotion, SEO, analytics, and more. And they hold nothing back.
The Lab by Foundation
Content creation, content distribution, strategy, The Lab has it all covered.
Ross Simmonds and the crew at Foundation do a fantastic job of content strategy teardowns, insightful takes on the content marketing industry, and playbooks you can swipe and use for your clients or your brand.
Animalz
Animalz needs no introduction in the world of B2B content marketing.
The blog is my go-to source for learning about content strategy.