I've studied hundreds of email courses over the past 6 months as part of the Premium Ghostwriting Academy team.

There's tons of good (and even more bad) email courses out there.

Today, I'm going to review the first part of Rich Webster's email course- His opt-in page.

Do you think he's one of the "good" or "bad" email courses? Let's find out...

What did Rich do well?

Calls out the audience in the title. You can't miss it! "Soloprenuers & Freelancers" is the first thing you see when you arrive at his landing page. Perfect way to get the attention of his ideal subscriber.

Opt-in above the fold. This is simple, but often over-looked. Make it as easy as possible for a visitor to opt-in. The best way to do that is to put the opt-in "above the fold" (which means you don't have to scroll down to submit your email).

Specific promise. Rich's promise for this course is crystal clear. Opt-in to his email course and you'll receive the knowledge to "run TWO multi-six-figure solo businesses in under 20 hours a week". Sounds interesting to me!

Pretty damn good! So what did he miss?

Three upgrades

More specific topic. Rich says the word "systems" three separate times. But as a reader, I'm left wondering what kind of systems? Notion? AI? Automation? Systems is a start, but I bet Rich could get another layer deep on what "systems" he's sharing.

Add a "whisper". A "whisper" is a subtle way add trust or remove doubt. Here's one way he could add a "whisper" to his title:

Stop Trading Your Time For Money

Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week (Even if you just started your business)

The first doubt a reader might have after reading this title is "that won't work for me, I just started my business"

This simple sentence removes the first doubt a reader might have, which increases the chance of them opt-ing in. That's the goal of a whisper, and it's very effective.

Add credibility. I don't know Rich, but from what I can tell he knows his shit. As a new follower of Rich, if I land on his landing page, I don't get any confirmation he knows what he's talking about. A simple quote about Rich's expertise would send his opt-ins through the roof.

Overall, Rich's landing page was solid! I'd give him a 7/10. And he's a few easy upgrades away from knocking on a 8 or 9.

Next time we'll dive into the next part of his sequence.