In the recent work I have done with hundreds of teachers, I see three challenges.
1. They cannot fully verbalize their natural talents and strengths.
2. They are not intentionally using their talents in their role.
3. They don’t know how to apply their talents to their role.
Research studies suggest that strengths-based development is linked to higher engagement and productivity.
But, it’s no good just talking about natural talents and gifts. They need to be applied.
Here are 5 steps to help your teachers craft a personal brand promise so they can powerfully apply their talents at the classroom.
Step 1: Name your Top 5 talents. (If you don’t know what they are, ask your peers!)
Step 2: Use your CliftonStrengths report (if you have one) and own experiences to gather words that say, “That’s me!”
Step 3: Summarize each of your top 5 talents into 1-3 words (no more!). e.g. Focus: purposeful, clear, prioritize.
Step 4: In 1-3 words come up with one activity or behavior that you can connect with that talent theme that you want to become a world class teaching strength. E.g. Focus: Purposeful Goal Setting.
Step 5: Craft a memorable succinct, clear brand promise. The essence of what you bring as a teacher. E.g. “I will teach innovatively with purposeful goal setting to develop great students, always speaking courageously while wisely coaching my peers.”
Talents are mobilized into strengths in 30-minutes and the benefits for teachers and students are huge!