Coaches coach how they were coached. Maybe they make a few tweaks here and there to their approach, but basically they mirror their former coaches.
The result? Coaches have not developed their understanding of how to engage players.
Traditional approaches of managing players must change.
Gen Z (aged between 10-25 right now) expect higher levels of clarity and communication. They have lived with iPhones in their pockets. They have always had access to any information they need. When this generation posts content, feedback is immediate. Within seconds the likes, dislikes, smiling emojis and so on appear.
New generations are demanding that coaches re-examine the way they coach their athletes.
Yet, traditionally coaches provide very little transparency on selection, game plan, expectations and why certain drills, tactics and approaches are being taken. Players don’t know why they are benched, what success looks like, or what they should be working on to improve. Seldom are 1-1 conversations had where feedback is sought, and players hopes, dreams and concerns are heard.
The result is disengaged players. But, player engagement is key to success!
When players are engaged they give more, play harder, are better team mates, and are happier!
Here’s how to measure the engagement of your players. If you want to be successful and get the very best out of your Gen Z athletes, you must be able to answer the YES to the following statements:
My players know precisely what is expected of them on and off the field.
My players have received recognition or praise in the last 7 days.
My players feel cared about as people.
My players’ development is being encouraged.
My players feel their opinion counts.
My players are clear on the vision of the team.
My players know their areas of strengths and areas for improvement.
My players feel like they are growing.
Coaches can raise engagement levels in their players to unleash the full potential of their team. That means traditional coaching approaches need to change.