Case Study: How We Boosted Open Rates by 50%

Struggling with low email open rates? You’re not alone. Many brands face this challenge, but with the right strategies, you can significantly improve your results.

Here’s a recent success story:

The Challenge:

A consumer brand approached me with an open rate of just 15%. They were sending regular emails, but their audience just wasn't engaging.

Most people would just discount this as an effect of iOS 15. But in reality, it's not an excuse to ignore open rates as a useless vanity metric.

Our Approach:

1. Subject Line Overhaul:

- For most sends, we crafted subject lines that were short, punchy, and created a sense of urgency or intrigue. For example, instead of “Our Latest Newsletter,” we used “The 4 Effects of Cordyceps on Your Pet”.

2. Personalized Sender Name:

- We replaced their generic sender name with a personal touch. Instead of “info@brand.com”, we used “Emma from Brand" or at the very least, "Brand".

3. Segmentation and Targeting:

- We segmented their email list based on demographics and past behavior. This allowed us to send more relevant content to each group. More on this in another post, because this topic gets very detailed.

The Results:

After implementing these changes, their open rate jumped from 15% to 22.5% in just one month – that’s a 50% increase.

After 2 months, when we really dialed in their email content strategy, open rates got to 55% and now never dip below 40%.

Key Takeaways:

1. Craft Compelling Subject Lines:

- Make them short, intriguing, and urgent, but honest. Don't manufacturer false urgency. Deliver on your subject lines, especially if

2. **Use a Recognizable Sender Name**:

- Personalize it to build trust and familiarity.

3. **Segment Your List**:

- Tailor your content to different groups within your audience for higher relevance and engagement.