Eloho Omame
A gallery of my ideas & "spiky points of view" on tech/VC, female leadership and personal growth, published as atomic essays.
3y ago
<h1><h1>I&#39;m All-In on Female Founders in Africa. Here&#39;s Why.</h1></h1>
Eloho Omame

Today, I moderated a fireside chat with an inspiring female health-tech founder from Egypt.

She reminded me about why I'm all-in on Africa's female founders.

Dr. Rasha Rady and her co-founder, Doaa Aref, are building Chefaa, an AI-powered, GPS-enabled marketplace that helps chronically ill and elderly patients manage their prescriptions.

It struck me that people probably underestimate Rasha often: she's a woman, wears a hijab, is from Africa, and doesn't know how to code.

They'd be underestimating her at their peril.

In just over three years, and with roughly two million dollars raised, Chefaa has full coverage in Egypt and is expanding into the Middle East.

Their journey has all the elements of a great entrepreneurial story:

  • The problem is personal. Doaa had the idea while undergoing treatment for thyroid cancer. And as a doctor herself, Rasha was familiar with the problem her chronically ill patients faced.
  • They faced terrible odds. When Chefaa launched, there were "15 or 16" similar startups already in the market. Major pharmacy chains wouldn't work with them. Today, competition is down to 2 and they have 900 pharmacy partners.
  • They've done things that don't scale. They would stand in front of pharmacies and convince customers going in to try the first version app. They signed up 91 paying customers in their first month.

So many female founders in Africa, like Rasha, are building with similar constraints. And against the odds, they're chipping away at important issues, like healthcare & education.

I asked Rasha what a picture of success might look like. She said: "We won't stop until Chefaa becomes a verb, like Google".

I'm excited to see her vision come to life.

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