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Ernie Hsiung

1y ago

Former Enterprise Simulator Leader (Corporate Trainer) at Strategio. Back in the Bay Area after 11+ years in Miami, FL. Former game show contestant and Personal Blogger of the Year.

Ship 30 thoughts, Part 2: The Atomic Essay and Typeshare
By Ernie Hsiung

I have mixed feelings about that whole atomic essay format.

Not the fact that an atomic essay is only 250 words, though - I love that part. For me, 250 words is an introduction to a typical post; it's like being able to submit your name and the words "MY NAME IS" as a term paper and still getting credit for it.

But the whole capture-the-whole-post-as-an-image thing still feels kind of gross, and yes, I acknowledge the fact that you are probably reading this essay as an image and that it includes a link to an actual blog post with words, so it probably the lack of web accessibility or SEO isn't that big of a deal.

But can't you write on Twitter directly, you ask? Sure, if I use a Twitter Thread.

But if I don't want to use a Twitter thread, I can write get verified member status with the blue checkmark. Remember when it was only for celebrities? You can be one, too, all for a low price of $32 to $168 a year.

While not required, Ship 30 recommends using a tool called Typeshare. It's not a bad tool, and some exciting features include a content idea generator, a headline engagement tracker, and templates where you can fill in the blanks.

But after Ship30 is over, it costs $20 per month, which may be too expensive on my new I-have-no-job budget. But you could also recreate all of those exciting AI features using ChatGPT.

Or I can write in my newsletter and be done with it. Did I mention that I have a newsletter? And that I never actually update said newsletter during Ship30? Ooof.

I don't know if moving atomic essays to a newsletter is worth it. If you have ideas, let me know.

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