What I'm trying to do is create an online business.

I want to sell digital products based my experiences and knowledge that are useful to people who buy them, and I want to utilize writing, sales, and other business skill previously established and continually built into the future.

I want to do this because I love writing, and I believe the world is shifting in such a way that establishing digital businesses is highly opportunistic.

New to the game, I now have a few hundred hours of learning - podcasts, youtube, X consumption plus a few weeks of Ship 30 for 30 writing under my belt.

As a business, you can sell a product or offer a service.

For digital businesses, it seems offering products is the higher upside endeavor (make it once, sell it to unlimited customers for unlimited amounts of time).

Digital product selling however requires more skill, experience, and audience size.

Offering services is less upside because you only have so much time to fulfill the needs of clients, but it's easier to start making income.

So you ultimately make more and create larger businesses through product creation, but you can make money easier and quicker offering services.

Entrepreneurship is about creativity - having a long term vision, then driving through the fog and staying flexible along the way. There are two main things I hope to get out of PGA.

Start Making Online Income

What you learn in PGA is how to make and sell 'Educational Email Courses.' They're a super sweet spot marketing method for any business, and the way you probably were pulled into Ship 30 for 30! Example from James Clear: https://jamesclear.com/

Because an EEC is unique, effective, and few people know how to make them, you can charge businesses $5k to create for them. It seems that if you engage well with the PGA training, nuance aside, you could average 4 active clients (creating EEC's for them) per month (so $20k per month). This is quite good!

Skill Crossover To Selling Digital Products

Beyond service income, the program in just a week of onboarding looks extremely comprehensive, well-thought out, with an active community, and crucially, it looks like the crossover in skill required to successfully deliver an EEC for a business is very high for what would be required to launch your own digital products (est 75%).

So, if I can learn from Dickie and Cole in PGA how to deliver EEC's for businesses, I can deliver valuable products for future buyers of my past, present, and future life experiences and learnings, so my thinking currently goes.

Thanks for reading. Will be sharing learnings from EEC's and PGA as I progress.

Evan