Have you seen an episode of Shark Tank before?
If you haven’t, then I’ll summarize what the shows are about. In each episode, there are a handful of startups that get the chance to showcase their business. The goal for the startup is to have a “Shark” (Investor) be interested in your company and invest in your business.
To entice the sharks, the CEO will present a pitch deck to them, a quick and formal presentation about their business and the key features of the product. If you’re a startup, a pitch deck is crucial for how the startup will be able to acquire funding from investors.
For startups that haven’t created a pitch deck yet, here are some things to keep in mind:
Simplicity is crucial. In every Shark Tank pitch, the pitch is clear and easy to understand. Instead of going through the details of the business, investors want to know what the product is and how it can make a difference.
Add a personal story. Including a story will help the investors understand why you created the product and how it can help other people too. This will help them see the motives behind the product and genuine passion for the product.
Connect with investors. It’s important to do your research on the person you’re going to be pitching your startup to. Find something you have in common and see if you can apply it to your product. This will help them see the application and its impact on their daily life.
Visuals. Use visuals to showcase metrics or current achievements for the startup because it will entice investors to take the product seriously. Additionally, visuals make the presentation more engaging for the audience.