How do you improve access when it comes to digital content creation?

First, let me explain what I mean by accessibility because it‘s not inherently obvious. Accessibility means content that everyone can engage with and understand. This includes audiences with visual impairments, like blindness, low vision and color blindness; people who are deaf or hard of hearing; slow response times or limited motor control; or people who are neurodivergent or have cognitive disabilities.

Every disability is unique. But there are several assistive technologies, tools and best practices that can enhance the experience for all users — whether or not they have a disability. Here are just a few of the most common examples.

1. Add alternative text on images.(Make images accessible on Twitter.)

2. Consider appropriate usage of color (Web Accessibility Initiative).

3. Use plain language (Nieman Lab).

4. Use meaningful link text — ie avoid “Click here” (Yale Usability and Web Accessibility)

5. Add video captions (University of Missouri Digital Access).