Navigating change can be tumultuous without a clear roadmap.
This is where Kotter’s 8 Step Change Model serves as a guiding light for organizations seeking to drive successful transformation:
Create Urgency: This can involve identifying potential threats, developing scenarios for the future, or exploring opportunities that could be exploited.
Form a Powerful Coalition: Assemble a group of people with enough power to lead the change.
Create a Vision for Change: Develop a clear vision that can help everyone understand why they're being asked to do something.
Communicate the Vision: Use every channel possible to communicate the new vision and strategies for achieving it.
Remove Obstacles: Identify, or hire, change leaders whose main roles are to deliver the change. Look at your organizational structure, job descriptions, and performance systems to ensure they're in line with your vision.
Create Short-Term Wins: Nothing motivates people more than success. Create short-term targets, not just one long-term goal.
Build on the Change: After every win, analyze what went right and what needs improving. Set goals to continue building on the momentum achieved.
Anchor the Changes in Corporate Culture: Make sure the changes are seen in every aspect of your organization to give the change a solid place in your organization's culture.