We make around 20,000 decisions every day.

Though we are actually used to making decisions, we often find it difficult to do so when we have to consciously make a choice. Powell's 40-70 rule can stand as a beacon of guidance.

Colin Powell, former U.S. Secretary of State, balanced information gathering with timely action.

The Principle of Timely Action

Initiate action when 40% of the necessary information is available.

This early trigger for decision-making encourages us to avoid the paralysis of analysis, recognizing that waiting for complete information can lead to missed opportunities or stunted progress.

Respond swiftly to emerging challenges and capitalize on favorable circumstances.

The Importance of Informed Decisions

Do not dismiss the value of information.

As information gathering progresses towards the 70% mark, you should aim to consolidate their understanding and refine their choices.

This allows for a more thorough evaluation of options, reducing the risk of impulsive decisions driven by incomplete information.

Strike a balance between urgency and thoroughness.