There is plenty of information on how to build a personal brand.
Yet, many entrepreneurs don’t create and build one.
If you want to grow your business and help more people, building a personal brand is essential in 2024.
Yesterday, I attended a private event and Rory Vaden was the first of four keynote speakers.
It was one of the most well-delivered keynotes I’ve ever heard, and I’ve seen hundreds over the past ten years.
Here are 10 of my favorite quotes:
A brand is what people think about when they think of you
Personal branding is the digitization of your reputation
74% of Americans are more likely to trust someone with an established personal brand
The higher the requirement for trust, the more important it is the have a personal brand. When you have diluted focus, you will get diluted results
What problem do you solve (in one word)? People buy solutions to problems
What thing would you give your life for? Sell the problem as much as the solution
Become an ambassador of the problem
You are most powerfully positioned to serve the person you once were
Don’t just differentiate yourself based on what you do, differentiate based on who you are
A great personal brand is not self-centered, it’s service-centered