There's a lot of mixed advice regarding picking a niche.

I know because I've been working to narrow down what content I create.

Choosing the right niche is like which comes first; the chicken or the egg?

Some say you need to niche down to stand out to build an audience.

Others say just create content; your audience will help you find your niche.

Perfect, now you're stuck in the middle of competing advice, wondering what to do.

The right niche should align with your passions and expertise and tap into a market demand that's either underserved or in need of a better solution.

Let's walk through a few steps that can help get you in the right direction.

HERE’S HOW:

Step 1: Dive Deep into Market Research

Start by identifying potential niches that interest you. Then, dive into market research to understand your target audience's problems within those niches.

Create surveys and use keyword research tools to gather data.

Step 2: Match Your Niche with Your Passions and Skills

Now, reflect on your strengths and passions. What are the things you won't shut up about?

Don't choose a niche solely based on market potential and ignore your interests and expertise. A successful business requires long-term commitment, which is much easier when you're obsessed with your work. List your skills and interests, and match them with your identified niches.

Your business should be at the intersection of your skills, passions, and market needs.

Step 3: Assess the Competitive Landscape

After narrowing down your options, analyze your competition within those areas.

Look for a niche with enough room for another player that isn't oversaturated. You want a niche where you can offer a unique value proposition or improve upon existing solutions in a big way.

Use tools like Google Trends and industry reports to gauge competition and market saturation.