... Or do this instead!

Of course, reaching out to more people will result in more leads in the end at a constant conversion rate.

But simpler is not always better!

I'm sure we all received dozens of emails, phone calls, SMS, Linkedin invites from salespersons about things we don't want or need.

Do you keep a positive image of those brands? I don't!

What's the difference between an email sent to thousands of people that gets open at 80% rate vs. an email that barely gets 1%?

What's the difference between a cold call you just hang up right away vs. the email that you decide to keep?

What's the difference between an ad banner that you click on vs. banners that makes you install an adblocker?

The medium is not the problem. In any of the 3 cases.

It's is how we use the medium that is the problem!

If the offer is relevant to us at that moment, we won't consider it spam.

So how to come up with the right offer that will inevitably drive leads?

It depends!

There is no magic formula known to date but...

there is one element that must always be part of the equation

If this element is missing, the whole equation gets to zero.

This element is something all of us care deeply.

Us.

Yes, us.

Show interest in the other person and he/she will like you.

He/She will be more open to you.

So stop talking about you, your company, and your offer.

Start asking questions, shut up and listen instead.

And, BTW, yes you can send thousands of emails per week to ask questions to your prospects instead of sharing the wrong offer.

In B2B, this approach is called Content-Based Networking.

And it works wonder!