Sipping a piping cup of chamomile tea, I started my morning scrolling through an intriguing Slack community.

It's called @GenZ VCs.

Yes, you read that correctly. It's a community of 17,000+ Gen Z'rs who are already VCs, founders, and angels.

The community is 15,000+ Gen Z'rs between ages 15-26 who are all creating their own pathways in VC. Which, for years, has been an industry wealthy people enter at the middle or end of their career - usually not the beginning.

This is just one example of Gen Z'rs paving their own way. They're carving their own identity and living the Digital American Dream. And for many, they've had personal brands since they were kids.

This presents a challenge for employers:

Top Gen Z Talent Already Has a BRAND (a NarcisStory) by the Time You Hire Us

Whether it's on Instagram, TikTok, a Slack community, or a Discord channel we've founded, Gen Z'rs have an identity.

When we are looking for a job, we're considering how well that company aligns with the brand we want to portray to our followers.

What's a NarcisStory?

Simply put, a NarcisStory is the reputation of a person, amplified by interests, actions, and associations by which they want to be defined.

And if you want to hire us, your job is to be part of our NarcisStory, not the other way around.

What Can HR Execs Do to Shape Talent Strategy Around the NarcisStory?

• When you write a job description, focus on "you" statements instead of "we". For example, say "if YOU are someone who is excited by numbers and the problems they can solve, you'll have a blast..." rather than "for over 50 years, we have provided quality service to our customers through high-end analytics."

• Mention your Gen Zrs' micro or macro influence in the JOB INTERVIEW. Show them you've recognized that they've been able to create an amazing community online and that you value their skillset.

• Create short-form video content showing potential candidates how your CURRENT micro-influencer employees leverage their creator status daily at their jobs - no matter the role.