If you want to turn yourself into a one-person business and monetize your knowledge, Dan Koe shows you the way.

Here are some of my key takeaways from his strategies.

Start a newsletter

This involves creating regular written content that provides value to your subscribers.

A newsletter lets you communicate directly with your audience, share insights, and establish authority in your niche. It’s a platform that lets your delve deeper into topics, offer advice, and build a community around your brand.

Write Twitter threads

These are the condensed version of your newsletter content.

Threads let you share key insights and engage with your audience in a more digestible, easy to read format. Twitter threads can attract new followers and drive traffic back to your newsletter or other content platforms.

Repurpose content

Repurposing involves adapting on piece of content into different formats for different platforms.

Scripts for YouTube videos, blog posts, Instagram carousels, LinkedIn articles, TikTok videos, and more. When you repurpose your content, you can reach a wider audience across different channels and maximize your content’s visibility and impact.

Monetization

Once you've built a following and established your brand, you can explore monetization strategies.

This may include offering paid subscriptions to your newsletter, securing sponsorships or partnerships, selling digital products or services, providing consulting or coaching services, or leveraging affiliate marketing. Monetization allows you to generate revenue from your content and expertise while providing value to your audience.

Continuous iteration and improvement

The micro-business model emphasizes the importance of continuous iteration and improvement. This involves refining your content creation process, optimizing your monetization strategies, and adapting to changes in your industry or audience preferences. By consistently refining your approach and staying responsive to feedback, you can grow your business and maintain relevance in the competitive online landscape.