The 2020 Edelman Trust Barometer Special Report: Brand Trust, revealed that “trust” was the 2nd highest factor after “price” for consumer purchasing and loyalty.
Adding visual content to any content is an easy way to increase views, and engagement and build trust and loyalty from your audience because it's:
Easy to understand
Shareable
Improve search engine optimization (adds details/descriptions for search engines)
Increases recognition and awareness of a brand, product, or author
Types of Visual Content You Can Use for Your Content
You don’t need to have a design background or natural artistic abilities for many types of visual content, but that is certainly an advantage. There are several free tools you can use to create a variety of visual content from your web browser or device.
Here are some ideas to get you started:
Repurpose text content with lists into a graphic with colorful bullets, stars, or a table in the document or screen.
Photos from stock photos or personal libraries.
Testimonials can be added as screenshots or to a graphic.
GIFs can be uploaded from websites or platforms, or you can create your own.
Screenshots are helpful to show examples of the topic or instructions.
Screen recording videos can show your audience specific details, or highlight information.
Videos, as short-form or longer, are the #1 type of visual content for views, shares, and engagement.
Graphs, charts, and infographics are useful and informative and remembered longer than text or audio alone.
Calls-to-Action in a graphic, or decorative format with a border, emoji, or symbols, can become visual content.
So, give it a try and use feedback from your audience or other analytics to measure the impact on your content.
What do you have to lose?
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