On December 1, 2021, I committed to writing & publishing online daily for the next 90 days.
That's it.
My only hypothesis was that I'd get farther and grow an audience better by showing up consistently each day.
Here Are The Verticals That Grew For me
@WriterHeatherL Twitter by 161 followers
My cats' TikTok by 1,140 followers
I started my own coaching TikTok & grew 81 followers there
Medium grew from 3 to 315 followers
These are the areas I'll be doubling down on, of course!
Here Are The Verticals That Didn't Grow For me
Patreon
Substack (35 views in 90 days. Ouch).
ConvertKit & Revue newsletters
Instagram & Facebook (anything "Meta)
Why This Was a Valuable Experiment
For me, many questions of mine were answered. I went into this wondering, "Which is better, Medium? Or Substack?" This was answered with a resounding "Medium!"
There were many questions or theories I had for which answers didn't exist; I learn by doing. Your mileage on any of these verticals may vary.
What shocked me most was that I didn't get a bump in website traffic to my coaching site on Squarespace aside from the annual, "New year, new me!" searches from January 1-February 11.
Consistency Only Appears to Help on Social
I'm sure a unified content strategy would help to increase page views. This was merely an experiment to find out what happens when I show up and write online daily—somewhere, anywhere.
Going forward?
That's a whole other atomic essay! But in short, my next focus will be on connecting with others but making deeper connections in order to build community.