First of all, just keep writing every day. Keep that cadence of iterating and looking for signal. "That thing" you seek will pop up on your radar soon enough.

Just stay the course!

Decide Where You Want To Experiment For The Next 30 Days

It's easy to want to scatter yourself across different experiments. I say go for it if you have the bandwidth.

Or pick just one. Some ideas:

Make a TikTok a day
Concentrate on threads
Build your note-taking system
Pick a book to read/concentrate on
Try out Twitter Spaces
Make a goal of meeting with new people
Repurpose your essays into podcasts and/or blogs
DM someone daily

How I Spent My Second Cohort

I had high aspirations to do ALL THE THINGS.

That lasted about a week. Putting up 8 pieces of content, for me, wasn't sustainable. I was trying to do an essay, 2 blogs, a Racket, a TikTok, a podcast, a YouTube...

So I focused on testing two sites against each other—one was Squarespace and the other was Ghost.

I Learned Posting Daily On Squarespace Didn't Help My Site Traffic

Worse, if I missed a day, traffic declined rapidly. Seeing the effort wasn't paying off, I decided to focus on my Ghost site because it's just easier to use.

I decided to stop chasing traffic, followers, and vanity metrics.

None of that helps anyone or builds community anyway—which are far better goals to reach.

I Also Concentrated On YouTube

This wasn't strategic. I just wanted to improve my video editing and learn to make better videos.

Since January, I've done two cohorts, narrowed my niche, started my YouTube channel, and become a video editor.

Onto the next cohort!

What To Focus On For Your Second Cohort of Ship 30 For 30, What I Did For Mine, And What You Can Learn From My Mistakes

First of all, just keep writing every day. Keep that cadence of iterating and looking for

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