What if a political campaign aide, sprawled on a couch, eating Doritos from his chest while watching "The Office" heard Dwight Schrute saying that quote and thought:

"Huh. How 'bout that. Dwight has a point there."

And that's where the "Make America Great Again" was born. 💀

Nostalgia is a double-agent: good for business, bad for personal growth.

Yet, nostalgia has one superpower: it hijacks the storytelling assets already present in your head.

Whisper "the good ol' days," and suddenly you're:

• Reading Harry Potter at your cinnamon-scented Grandma's house.

• On your way to summer camp while your dad blasts Phil Collins' "In the Air Tonight" from the car's radio.

• Chasing a football made of duct-taped newspaper, screaming "Maradona!" with 20 other kids

Nostalgia builds from a shared pool of references. The more references you have, the more common ground you'll find when telling a story.

But handle with care. Nostalgia is a weakness.

"Make America Great Again" is nostalgia on steroids, exploiting a blurry idea of an America that never existed. It's designed for certain people to fill in the blanks with their own warm, fuzzy memories. A Rorschach test of the past, if you will.

So, what's the move? Take inventory of your nostalgia memorabilia and use it for genuine connection.

By doing so, you'll not only protect your mental soft spots but also—potentially—your neck. Do not forget the neck.

Dwight would be proud.