Tip #1: Read, Read, Read
Read everything. Read books on writing. Read blogs, articles, and forums about writing and by authors you admire. Study written language. Just read.
Tip #2: Write Naturally (The Way You Speak)
If you want your writing to flow, write as if you’re having a conversation.
Use active voice.
Use contractions.
Use abbreviations.
Relaxed writing makes for easy reading.
Tip #3: Get to the Point—Fast
Effective writing conveys its message concisely. Don’t drag it out. Have a point, and get there quickly.
Tip #4: Don’t Overcomplicate It
Nobody likes to feel stupid—especially your readers. Don’t confuse them with unnecessarily complicated words. Simplify your writing.
Tip #5: Always Edit Your Work
Does your message make sense? Leave your work, then come back to it with fresh eyes. Have a friend check it over. Use spellcheck. Effective writing is clear.