ATTN Founders trying to raise a Series A...

🗺️ 📍You MUST pick a beachhead market for your first wave of growth.

If you don't, you will likely end up like the 90% of seeded startups that never get to a Series A.

Broad positioning is usually the culprit.

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What happens when you are positioned too broad?

🚰 Your messaging becomes watered down.

• Decrease in ad & landing page conversions

• The quality of sales leads gets worse

🐘 Your product starts to bloat.

• Increase in divergent feature requests

• The product roadmap decisions are always a fight

🚫 Your sales process isn't repeatable.

• Reps have to "do whatever it takes" to close deals

• Marketing can't keep up with the variety of industries, use cases, and personas

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Take Equipifi for example.

Bryce Deeney, Arthur Miller, and Bill Simmons just raised a $12M Series A with a very specific approach to their positioning with strong fundamentals. (See image)

This enabled them to tell a PREDICTABLE growth story to VCs.

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