Steve Jobs was a complicated man.

A visionary...

An asshole...

And a great communicator.

"It's a noisy world," he said in 1997. "We have to be really C.L.E.A.R. on what we want 'em to know about us."

Apple had lost its edge. Growth was sluggish. Jobs came back to revive the brand. He promised they would no longer boast about speed or bytes.

Instead, Apple would 'Think Different' about what they said.

Think Different was an ad that shared Apple's values and who this brand was for:

"The crazy ones. The misfits. The rebels...."

(With images of Albert Einstein, Martin Luther King, and Muhammed Ali flashing across the screen.)

"....The round pegs in the square holes...because they change things. They push the human race forward."

Jobs was one of these misfits.

A complicated man with extremely high standards and feather-ruffling flaws. Yet he was a man who transformed a company - with C.L.E.A.R. communication.

Just like another 'crazy one' featured in Think Different.

Richard Branson once said, "Communication is the most important skill any leader can possess."

Communication works when your point is C.L.E.A.R.

Over the next five days, I'll be sharing more about my Get C.L.E.A.R. Method.

A 5-step process to help you Think Different about what you say.

So you are understood. So you make an impact.

A similar process Jobs and Apple used to go from bytes to billions.

Jobs made sure Apple was easy to understand. And now it's the most valuable company on earth.

Now, it's your turn to stand out.

Get C.L.E.A.R. 5-Step Framework Here

Steve Jobs on C.L.E.A.R. Communication

Jobs offers an important lesson in how to explain your vision...so people believe it.

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