You don't have to be a master copywriter to write effective ad copy.
When I first started building ad campaigns, I had no idea how to write ad copy. I tried all sorts of clever tricks and turns of phrase that I thought would work, and none of them seemed to get results. But then I discovered that when you have something valuable that people want, you don't have to be witty.
I've used this template to attract hundreds of thousands of email subscribers for my clients over the past 6 years:
Read/watch/download this if you want to [insert result here] without [insert major point here]. Just click below to request your free copy, and I'll send it over immediately.
There are 3 reasons this works:
It relies on communicating the big result.
It helps them avoid a significant pain point.
It lets them know that this is a free resource.
It communicates the format of your resource.
It indicates that they'll need to enter their email address to get access.