One of the biggest mistakes I made early on in my business was putting all my eggs in one basket.

Conventional business wisdom is to "start with one offer and stick with it." I did that back in 2018, focusing mostly on selling my lead generation consulting package. And while focusing on only one offer is good advice, it doesn't leave room for the possibility that maybe that one offer isn't the one.

Turns out, the one offer I was focused on wasn't cutting it for me.

By mid-2021, I was burned out from chasing every sale, using high-pressure sales tactics, and focusing 100% of my energy on the one consulting package I had. It meant I was turning away people who didn't neatly fit the profile of who that offer was for (because I wasn't adapting it to their needs).

Then, I discovered the value of having multiple types of offers.

I realized that I could pretty easily take the same result I helped people achieve through my consulting offer (generating leads for solopreneurs) and build a suite of 3 offers that could help solopreneurs no matter how they wanted to work with me:

• I created online courses that would teach solopreneurs who wanted to learn how to generate leads for themselves.

• I continued offering consulting to solopreneurs who wanted to generate leads themselves, but who needed personalized guidance along the way.

• I started offering a limited number of slots of done-for-you services for solopreneurs who just wanted me to handle everything for them.

I found 3 advantages of having these different types of offers.

• Advantage #1: I was able to help any solopreneur who wanted to generate more leads, no matter how they wanted to go about achieving that result.

• Advantage #2: I could offer a range of different price points rather than only offering high-ticket packages.

• Advantage #3: I didn't feel like I had to turn away leads just because they didn't fit the narrowly defined offer I'd decided to focus on.

Building a business is about getting creative about how you help people get results.