The old way to market on Instagram:

• Create content about your niche

• Post on Instagram

• Measure effectiveness by likes and comments

All that hard work and no one makes it back your website?

Here's the new path:

• Create a free resource

• Post about it on Instagram

• Get people off Instagram and onto your email list

Here's how to get started:

• Identify a common pain point in your industry and create a one page PDF guiding to help alleviate (if not kill) the pain that problem creates.

• Create a landing page where people can download your guide in exchange for their email address. Use any of the common email platforms to embed a form on that landing page so you can easily manage those email addresses:. ConvertKit, Flodesk, and Mailchimp make it pretty easy to get started.

• Use ManyChat to create automations that respond to people who comment a specific word that you tell them to comment if they want the free solution you've created to solve a common problem they have. ManyChat triggers an automated response via DMs and a response in the comments, so you get both higher engagement on IG and a bigger email list.

We call that "double-dipping."

Starting a new process can be hard, but when you see that list grow, it'll be more than worth it.