Now is an excellent time for enterprises to spin up blockchain pilots.

Hear me out. Crypto markets plummeted, NFT trading volume is down +90%, and many blockchain projects are struggling. In addition, the exceptional development teams, with their wealth and effort tied to Crypto, blockchains, and NFTs, are grinding through this downturn. So why is this a good time for corporations to enter?

Because I recognize a pattern, I remember the early days of the web with basic HTML pages, limited bandwidth, no e-commerce, no tracking, no online credit card transactions, minimal consumers, and poor user experience. Then, a seedy catalyst pioneered many of these innovations - the porn industry. Like it or not, porn paved the way for modern web companies like Amazon. And I believe a similar dynamic is happening with NFTs.

The NFT gold rush generated improvements in CX, more straightforward blockchain access and transactions through wallets, and modern web/mobile platforms, which expanded the addressable market. These innovations, combined with advances in smart contracts, make this technology more accessible to risk-averse organizations.

It is time to build more utilitarian use cases with NFT technology.

Some examples with momentum include personal health care data, real estate transactions, tokenized real assets, and passwordless security. Many companies are trying to solve these challenges using decentralized solutions. However, I suspect hundreds more opportunities are sitting in planning stages within our largest enterprises, waiting for some optimal time to start. The time is now.

The platforms and know-how accumulated from NFT infrastructure advances can be re-purposed for use cases sitting in corporate decks. I'm not suggesting this is easy. But the building blocks are much better than five years ago. And I have met talented teams with exceptional technical capabilities that fail to find suitable partners with scale, clout, business model, and, most importantly, users.

During this downturn, corporations should explore new use cases involving blockchain and meet companies in the space. Not only do I feel like there are business pilot opportunities, but these collaborations positively impact corporate innovation teams.

And finally, I suspect there are individuals and companies in the decentralized world who are open to a pivot during this downturn and may welcome a lifeline from enterprises through a winning partnership.

Need help stitching a project together? Let's talk.