This one seems crazy, which by the way, is why it works.

Throw conventional wisdom out the window!

David Gardner says this is the ultimate secret sauce of Rule Breaker Investing. 

We want the financial media to call our stock overvalued for trait number six.

Why?

Think about it. You found a business with the following 5 traits:

1. Top Dog & First Mover in an Important & Emerging Industry

2. Sustainable Competitive Advantage

3. Strong Past Price Appreciation

4. Good Management & Smart Backing

5. Strong Consumer Appeal

This means you found a special business, and the stock will appear expensive.

 "First-rate things are going to have first-rate valuations."

The financial media is only looking at things they can measure.

They value the price-to-earnings ratio and analyze the revenue numbers from the last quarter. 

A Rule Breaker investor looks at things that can't be traditionally valued or scored. 

⭐Leadership

⭐Innovation

⭐Brand

Over time, these are the qualities that will drive value. So, the next time you hear someone saying XYZ stock is overvalued, it might be time to add it to your watchlist. 

"If you found excellence, you will be well rewarded."

References:

Six traits of a Rule Breaker Stock

Buy What You Like - And What the Financial Media Doesn't