⭐ Higher Purpose

The company has a deep purpose/value that drives them more than maximizing profits. Ultimately, pursuing their purpose is what drives the majority of profits.

"For businesses that are just after profit, they may not really find it very well. If you're after purpose, you may find profit in abundance."

⭐Stakeholder Orientation

The company creates a win for all stakeholders. They look out for employees, suppliers, customers, shareholders, the community, the environment, etc.

"Every business is different, but the ones that manage for the win, win, win across all of their stakeholder groups, those are the sustainable winners."

⭐Conscious Leadership

The men and women running our companies need to embody the business's values. They must communicate the purpose through words and actions from the top-down.

"Your organization can't grow past your own level of consciousness." 

⭐Conscious Culture

The culture is fed from the bottom up by employees who feel energized by their work. Instead of feeling separate from their lives, they embrace their job as one of the most important aspects of their lives.

"Where are the places that people really love to work, where they feel deeply rewarded?"

Invest in businesses that elevate humanity.

References:

◾6 Habits of a Rule Breaker Investor ◾Conscious Capitalism

◾The Stakeholder Theory with Ed Freeman ◾Conscious Entrepreneurs

◾The 6 "Hows" of Rule Breaker Investing