There have been several services popping up that say they can write all of the copy for a website with a single prompt. While these are interesting parlor tricks, they don’t work… yet.

There is still a lot of human preference, style and expertise required to communicate specific ideas effectively. These platforms output a site that is about 70% there, but the remaining 30% is often equivalent to starting fresh. I believe AI will continue to get better, and humans will be needed less and less, but for now, you can not expect AI to create turnkey copy and websites.

That said, AI is still extraordinarily helpful when developing website copy and structure. I treat AI as a tireless partner to iterate with.

Here’s how I approach creating complete website copy with the help of chatGPT.

Create an outline yourself. Make it rough. This should include the name of the company/product, what it does, and 3–4 core benefits and features.
Drop the outline into ChatGPT. From here you can use AI to help expand on your thinking, but I normally just use it to for a quick pass that I can read through to help spark expansion of some of the ideas.
Create a wireframe, including key points for each section.
Drop back into chatGPT. DON’T copy and paste, this will wreck the creative flow.
Narrow in on the header section: Write a quick headline and subheader yourself, then ask chatGPT to generate 10+ new versions. Pick your favorite, and then ask it to generate another 10 that are similar to that one.
Go through each section of the site in this manner.

How to use chatGPT to write website copy

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