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Jenny Herald

3y ago

VP of Product Evangelism at Gtmhub and podcast host for Dreams with Deadlines

Are we heading into a recession? Most experts say the probable answer is yes.

What is a recession?

Recessions — defined as two consecutive quarters of negative economic growth — are caused by these reasons:

  • economic shocks

  • excessive debt

  • asset bubbles

  • too much inflation

  • too much deflation

  • technological change

Amazon.com made out pretty well after the dot-com bubble burst.

Amazon.com sold $672 million in convertible bonds to shore up its financial position in early 2000. A month later, the dot-com bubble burst. Had that happened just a few weeks earlier, we would have missed out on the convenient "click to purchase," we all relied upon during COVID lockdowns.

The 4 ways you can prepare so your organisation can not only survive, but thrive.

While most companies suffer during a recession, research shows us there are ways to mitigate the damage and maybe come out stronger. How, you ask? Prepare.

  • Debt. Don't run out of money. Companies with high levels of debt are particularly vulnerable so consider deleveraging.

  • Decision making. Delegate decision making further down the hierarchy. Decentralised firms are better able to adjust to changing conditions.

  • Workforce management. Rely less on layoffs to cut costs and focus more on operational improvements. Layoffs can hurt morale which can dampen productivity.

  • Digital transformation. Adopt new technologies. Technologies can help management understand their business better, help cut costs, and make companies more agile.

Looking to put these things in motion at your company? We can help. https://gtmhub.com

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