The future of lead generation isn’t in your cold calls—it’s in your inbox.

Most businesses are leaking leads:

• On your website
• With social content
• Even with paid paid ads

Because you're pushing traffic to the wrong destination:

• Intangible weekly newsletter
• Low quality email opt-in offer
• Homepage of your site or service page

As a result, these businesses are wasting traffic:

• Low opt-in rate = fewer customers
• Weak opt-in = wrong customers
• No opt-in = no nurturing customers

Which causes you to leave money on the table. Improve opt-in = grow the business.

So how do you solve the "leaky leads" problem?

• Create a value-first opt-in
• Tailor the offer to your ideal customer
• Educate them on autopilot and answer their questions

Do this and your quality of leads, opt-in rate, and conversion rate will all go up.

Stop asking readers to "Join my newsletter," and instead provide an upfront offer.

Lead magnets are the key to email success because it's immediate value exchange.