These five talking points are proven to help you increase your confidence and improve your results in sales conversations.

Donald Miller, the author of the best-selling book "Building a Story Brand" has expanded the hero's journey beyond just writing marking copy. This year he has created a sales training program that only his certified coaches can deliver. Using his proven framework, you will learn to sell without selling.

Here are the five talking points that take the sales out of selling. Allowing you to become a trusted advisor.

START WITH THE PROBLEM: Your customers all have problems they need to solve to survive and thrive. You will get their attention when discussing what prevents them from moving forward with their life and business.

POSITION YOUR PRODUCT AS THE SOLUTION: Next, you must align your product or service as the solution to their problem. Your product will have more value when the customer believes it is a resource they can use to solve their problem.

BUILD A BRIDGE BY GIVING THE CUSTOMER A PLAN: Now that you have positioned your product as a solution, the customer needs you to give them a simple step-by-step plan they can follow to get started.

CREATE A SENSE OF URGENCY BY PAINTING THE STAKES: To get your client to take action, you will need to paint a picture of what can be won by taking action and what can be lost by doing nothing.

INVITE THE CUSTOMER TO PLACE AN ORDER: Lastly, asking for a sale is a natural conclusion. If the customer can afford your product and believe it is a solution to their problem, your asking for their business will be welcomed.