The 3rd most important factor for YouTube (after click-through rate and viewing percentage) is bingeability.

When viewers watch one video - do they keep watching the next?

Here are 3 strategies to boost your bingeability:

✅ Create New Playlists Weekly

✅ Give HYPER Specific Call-to-Action (CTA)

✅ Use Endscreen Elements

Create New Playlists Weekly

As your YouTube library grows, your audience might lose track of your best stuff.

Bundle up all of your videos into curated playlists on your channel. Simply create a new one inside your YouTube Studio, and name it. The name of the playlist should be the promise that you deliver.

For SamCart, we have a playlist called “How to Earn Your 1st $1,000”. You know exactly what you’re getting.

Give Hyper Specific Call-to-Actions

❌ Don’t just say, “Thanks for watching! like, subscribe, and comment.” WRONG!

Your audience has banner blindness to that messaging. Instead, give a super specific call to action to watch a specific video of yours. Again, frame it using the promise you’re going to deliver.

“Want to learn how to launch your first online course, then watch this next video...”

Use Endscreen Elements

If you’re not using endscreen elements in your YouTube workflow, then you are missing out on this simple free hack available to ALL YouTubers.

What do you add to your Endscreen? Best practice is to add a Subscribe button, add a “Best for Viewer” video, and the third element is up to you. I recommend choosing one of your Top 3 videos, and linking it on the endscreen.

And interact with your endscreen when you’re recording - point at the “videos” and tell your audience what to do.

YouTube’s main goal is to keep viewers on YouTube. And YouTube will reward you, if you can create bingeable videos.