Once you're monetized, the rush of making money on YouTube feels incredible!

But I don't want you getting drunk on this small milestone. Rather I want you to start analyzing your videos the same way YouTube's favorite people analyze your videos: Advertisers. YouTube works for its advertisers, and if you can make a video that advertisers are fighting over, then your videos going to see a bump in the ranks.

The consolation prize is some YouTube cash thrown your way.

📊 The Money Your Videos Bring In is Data

I recommend monetizing all of your YouTube videos.

Why? Because the ad revenue your video collects is a data point you can use to determine if your content is headed down the right path.

If your video is bringing is cashing in that can mean a few things:

✅ It's getting tons of views
✅ Your video is hot topic
✅ The people watching your video are from a key demographic
✅ Advertisers are fighting over your video

Even if you only make $100 from a video, you can use Ad Revenue as an indicator to keep going or turn back.

📊 Your Video's CPM is Data

CPM Rates are the price of admission for advertisers to place a commercial on your video.

The higher the CPM, the higher the cost of entry. This is why it is almost impossible to estimate how much a channel makes based on views and subscribers. No two views are alike.

This is why big channels like Casey Neistat can pull incredibly high CPMs - because advertisers are begging to get their commercials placed on his videos.

If you check your CPM and see that it's fairly high, consider making a few more videos on that same topic.

📊 Last, I still believe you should be monetizing outside of YouTube.

Turn on monetization, but don't rely on the income.

Always, always, always consider building and selling digital products outside of YouTube. The first two years on YouTube can be pennies per hour.

Use CPM and Ad Revenue as a compass for your future content.