Over the last 5 years, YouTube has made earth-shattering moves away from the ONE thing every YouTuber aspires for... Subscribers.

Every YouTuber and their grandma has been telling you to "make sure you remind your audience to subscribe and hit the bell." The truth is...growing your subscribers DOES NOT grow your channel or improve video performance.

I hate to break it to you but...

❌ Subscribers Don't Matter Anymore.

Check your analytics, over 70% of your viewers are NOT subscribed to your channel. This is the first time someone has ever seen you or your video.

So here's what you need to focus on...

⌚ Focus on Getting People to Watch Longer.

YouTube wants asses in the seats.

The longer people hang out on the platform - the more money YouTube makes. Subscribers and notifying your subscribers by hitting the bell do little for YouTube's bottom line.

When planning your videos, find ways to keep your audience around longer.

🙄 Tip #1: Don't Waste Viewers' Time. In the first 10 seconds, tell people what you're going to teach them. And then deliver the best point first.

🧨 Tip #2: Create Wilder Thumbnails. If they don't click, they don't watch.

💎 Tip #3: Stop Worrying About Hitting 1K Subscribers. Your life, your YouTube channel's performance will in NO WAY materially change once you hit a "milestone". Nothing happens. Nothing.

TL;DR - Subscribers don't matter. Every video you publish is the first time someone has ever seen you, so deliver the goods and deliver them fast.