📜 Adopt this motto: "If they don't click, they don't watch."

I'm going to show you how to use your facial expressions to "sell the click".

Unfortunately, most YouTubers don't "sell the click", they adopt the failing motto: If you post it, they will click.

😱 Match Your Audience's Emotion...

Thumbnails are windows into your video and your facial expression in the thumbnail speaks volumes.

• Anger to show frustration with a problem

• Fear to match your audience's anxiety with a problem

• Excitement to show your audience that you found the solution

Let's capture every single one:

💃 Step 1: Hit Record and Pose 10 Times

Seriously, strike a pose, make a wild facial expression.

Exaggerate every facial expression - the wilder the better.

This is how YouTubers are able to pose in the same outfit as the video.

✂️ Step 2: Take screenshots of each pose and upload to Erase.bg

Create a transparent cut-out of yourself without the tedious Photoshop tricks.

🖼️ Step 3: Create 3 Different Thumbnails with Different Facial Expressions

Some emotions trigger people in just the right way to get them to click. Anger can be used for how-to videos because you're mirroring your audience's frustration with the problem.

💫 Step 4: AB Test Your Thumbnails

Swap out your thumbnails every 48 hours or so, and watch your CTR.

After a while, you'll begin to sense what emotion you're audience is feeling and be able to perfectly match it in your next thumbnail.