You need a “why.”

Setting a production goal isn’t a strategy, unless you understand the “why” and what you want to accomplish.

Even if you’re only doing one channel for content, you still need a strategy to maximize it.

The SEO tools generally say the same thing.

Keywords point you in the right direction.

Shortening your URL doesn’t mean more customers.

All of those work together to form a comprehensive strategy.

Why did you choose those keywords, with that angle, and experts?

Know the reasons.

Write them down.

Remind yourself.