The days of exorbitant data roaming charges are over.

Say Goodbye to Data Roaming

Revolut’s innovative eSIM service is set to transform the way travelers access the internet overseas. Traditional data roaming fees have long been a burden for international travelers, often resulting in astronomical bills for even modest data usage. With the introduction of Revolut’s eSIM, users can now access affordable mobile data plans seamlessly integrated into their existing financial app. This development not only eliminates the fear of high roaming costs but also ensures that staying connected while abroad is more accessible than ever.

More In-App Time and More Share of Wallet

By incorporating mobile services into its financial ecosystem, Revolut is poised to increase customer engagement significantly. Users who rely on Revolut for both their financial transactions and mobile connectivity will spend more time within the app, leading to a greater share of wallet. This increased interaction with the app enhances brand loyalty and opens up opportunities for cross-selling other services. For instance, customers using Revolut for their mobile needs might also be more inclined to explore and utilize the app's other products, including travel and lifestyle.

Mobile Usage Data Overlay Financial Data Creates Deeper Consumer Insights

The launch of the eSIM service enables Revolut to collect and analyze mobile usage data alongside financial data, providing a comprehensive view of consumer behavior. This integration offers deeper insights into customer preferences, spending habits, and lifestyle choices. By understanding how customers use their mobile data, Revolut can tailor its offerings to better meet their needs, creating personalized marketing strategies and more relevant product recommendations. These insights also enhance security measures, as unusual patterns in mobile usage combined with financial transactions can help detect potential fraud. The ability to merge these data sets sets Revolut apart from traditional financial institutions, allowing for more innovative and customer-centric solutions.

Direct and Indirect New Revenue Streams

The introduction of eSIM services opens up multiple revenue streams for Revolut. Directly, the company can generate income from selling mobile data plans to its users. Indirectly, the increased user engagement and deeper consumer insights enable Revolut to offer more targeted financial products, driving additional revenue. Moreover, partnerships with telecom providers and data analytics firms can further monetize the vast amount of data generated.

Revolut’s eSIM launch is a genious move. In the future, every fintech will become a telecom.