Telegram, a messaging app that has grown to approximately 1 billion active users, takes a refreshing approach to growth. However, the behind-the-scenes operation of the company has been kept a secret. In a rare occasion, Telegram founder Pavel Durov accepted an interview with Tucker Carlson, revealing some unique details behind the door.

It Has Never Run an Ad

Since its inception, Telegram has never run an ad. Its user acquisition is almost purely through word of mouth. In the fiercely competitive world of social media, user acquisition often hinges on aggressive advertising campaigns. Remarkably, Telegram has never found itself in need of running an ad.

One key factor contributing to Telegram's success in organic growth is its dedication to user privacy and security. Unlike other popular social media platforms, Telegram offers end-to-end encryption for all messages and calls, meaning that only the intended recipient can access them. This commitment to privacy has attracted a large user base, especially among those who are concerned about data privacy in today's digital age.

It Only Has 30 Full-Time Employees

Another remarkable aspect of Telegram's operations is its incredibly lean team. Despite serving hundreds of millions of users worldwide, Telegram operates with just 30 full-time employees. In comparison, Facebook has approximately 67,000 employee as of the end of 2023.

By keeping its team compact, Telegram can maintain agility and make swift decisions without the bureaucratic slowdowns that often plague larger organizations.

Founder Pavel Durov is the Sole Director, Equity Owner, and Product Manager

The visionary leadership of Pavel Durov is at the center of Telegram's unique operational framework. As the sole director, equity owner, and product manager, Durov has 100% control over the platform's direction. This centralized leadership model allows for a unified vision and consistent execution of ideas.

His personal investment in the platform’s success drives a relentless pursuit of excellence, distinguishing Telegram from other social media giants that often suffer from fragmented leadership and conflicting interests.

Parting Words

We have seen many Silicon Valley success stories. The rise of Telegram as a phenomenal player in social media shows the possibility of alternative paths. Telegram's unique approach not only sustains its growth but also cements its status as a revolutionary force in digital communication.