The devil is in the details.

And when it comes to launching a low-ticket funnel, every detail matters.

Especially in your Welcome Email.

Your Welcome Email is THE most important email you send.

It's the first time your reader is hearing from you. And it's also when they are most interested in seeing what you have to say. So the probability of them paying attention to what's in your Welcome Email is high.

But...

If they miss it in their inbox, then it'll get buried—and your opportunity is lost.

Here are 2 details I missed that left me feeling like my product launch was a flop, but once I fixed them, the engine started humming.

Mistake #1: Unpublished Links

Pro tip: check your links before you fire up your funnel.

I included a link to an unpublished page in the Welcome Email. Oops.

The worst part?

It wasn't a reference link. It was the primary CTA. Sigh.

Double check your links folks.

If you people can't get your offer, that's a funnel fail.

Mistake #2: Ignorable Email Subject Line

The easiest way make your Welcome Emails stand out in your customers inbox?

1) Make the subject line short (50 characters or less) and

2) YELL (Make it bold. Use capital letters.)

For example, I changed mine from "You're in!" to "[IMPORTANT]."

Wield #2 carefully.

Your customer needs to know why your email is important. Otherwise you're like their 9-5 boss who need your status report (that nobody reads) filled out b 8AM sharp. In my case the email is important for them to read because, there is a free gift inside and I don't want them to miss it.

Luckily, both of these were easy fixes and through the magic of funnel metrics and a really smart team, I was able to catch both of these mistakes within in 24 hours.

As soon as we made them, the funnel lit up. And we made our first sale.

Now we're on to the next bottleneck.