Individuals that motivate and inspire (those who we "digitally respect and follow"):
guests/ hosts of podcasts I listen
authors of blogs I read
speakers at conferences I watch
are often founders and builders of well-known companies.
So naturally ...
Being the face of a company with good results while being an average person would be a tremendous success, evidence of capability & inspiration for others!
Man's decisions, mistakes, failures, and learnings will build man-baby.
Building a culture & shaping the way of working sounds interesting.
Financially independency would be reachable.
It is easier to scale a product than the number of delivered projects, especially as a freelancer, so more hands are welcome.