The team. Include information on the team. Why are you and your team specifically qualified to solve this problem? Don’t just include pictures. Include their relevant background and skills that make them ideal to solving this problem.

The problem. This might be an obvious one but too many founders don’t include a clear problem they are trying to solve. Also add how do you know this is a problem. Have you spoken to customers? Conducted market research?

The product. Once you’ve clearly explained the problem, clearly define how your product or business is solving this problem. Ideally if you can show some traction with your products or some testimonials, this will make VCs and angels more likely to invest.

The business model. This one is straightforward. Angels and VCs want to know how you will be monetising this product and put simply how they will make their returns in the future.

The road map. Clearly define the roadmap. What is ahead for your startup. What milestones are you looking to achieve with the money raised and next time you’re raising. Milestones show that you have a clear direction and vision you are following.

BONUS: The market. Angels and VCs want to invest in a market where there is room for growth and an opportunity to capture a large part of the market. Clearly define the market you are going after to manage expectations of potential returns.