Do you ever feel like your marketing comes off as too pushy or sales-y?

Here’s the problem: Focusing solely on your audience's pains and problems can make your message sound desperate and disconnected.

Take this for example -

"Are you tired of feeling like every day is a failure in your personal life and business because you're operating from the bottom of your cup and not getting new clients?"

An entrepreneur constantly highlighting the struggles of their customers might get their attention initially, but it often leads to frustration and disengagement.

What they end up doing wrong is relying on “bro marketing” tactics that only focus on problems.

Problems and pains are the root, but when people go looking for flowers, they don't care about the roots - they care about what they get to take home and show off.

This approach misses the mark on creating a genuine connection.

The goal here?

Shift from pain-driven marketing to desire-driven marketing.

Speak to what your audience truly wants.

You can still talk about the pains and problems, but they are not the focus.

What they may want to here is -

"Imagine waking up to an inbox of subscription sales receipts from Kajabi and Skool, and then toasting your morning glass of tea with your family because you get to enjoy the entire day with them."

That is desire marketing.

This ideal client wants to make money in their sleep and spend more time with their family.

This is speaking to an empowered buyer.

A buyer that knows they have a pain and problem, has heard solutions, and is ready to invest in you because they know YOU have the methods, systems or tools to help them get the needles moving like they're all pointing North.

If you didn't get that, then get a compass and watch the magic of Earth.

Here are some actionable steps to get you started:

Identify Aspirations: Understand what your audience dreams of achieving.
Craft Desire-Based Messages: Focus on the outcomes they yearn for, not just the problems they face.
Use Storytelling: Share stories that illustrate success and fulfillment, making your audience visualize their own victories.
Engage Emotionally: Use language that resonates with their feelings and ambitions.

For example, categorize your content into these areas:

Success Stories
Aspirational Goals
Inspirational Tips
Personal Journeys

Next, select formats like:

Case Studies
Interviews with Successful Clients
Vision Boards
How-To Guides on Achieving Dreams

Start implementing this strategy on your primary platforms.

Commit to daily posts and engage with your audience, focusing on their desires.

Do this consistently, and watch your engagement and connection grow.

That’s it for now.

In the next message, I’ll dive into how you can leverage storytelling to create a powerful emotional connection with your audience.

Until then, have a great one!

Let’s build together ⚡️

- Khadaura

Desire Marketing Simplified

Here's how you speak to the empowered buyers that are ready to invest in your expertise.

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