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Catherine Reohorn

1y ago

I help 7-figure business owners to scale their marketing efforts by fixing their money leaks & split testing their organic marketing like their ads

The 3 Marketing Strategies A Health & Fitness Coach Needs On Instagram In 2024
Cath Reohorn

Most of our clients are health and fitness coaches that use Instagram as their main marketing platform. We generally recommend:

  • Audience growth using reels, and carousels

  • Authority building with carousels, single posts & stories

  • Getting more applications to work together with close friends lists, and DMs

Principle: Start with talking to the broadest audience possible and then isolate their attention.

Audience Growth

  • Who do you want to work with?

  • Why are those people important to you?

Authority Building

  • What evidence have you got that you can help people like that?

  • What's unique about the way you do things?

Applications For Coaching

  • High emotion audiences don't interact much until they're ready to buy.

  • Low emotion audiences need more reassurance & conversation.

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